Researched, wrote and produced a series of high-funnel content designed to grow awareness of GE’s energy-sector solutions.
Developed lead generation, nurture and sales enablement content strategies and campaigns.
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Wrote and edited solutions-oriented web copy.
Developed strategies to expand customer marketing programs including the development of a customer marketing webinar series. Developed content, managed marketing campaigns and produced webinars.
Event management, production and promotion.
Script writing, video production and creative/editing direction.